John P. “Jack” Hollerbach is recommending a car loan.

On the sidewalk just outside the main Rockville branch of his 20-month-old enterprise, HarVest Bank of Maryland, Hollerbach has finished assisting a customer with backing into a parking spot. Afterwards, he refers to the gentleman’s aging, American-made vehicle as “a bomb.”

The president, chief executive and vice chairman — the epitome of the distinguished banker in his dark gray suit and classic red, white and blue striped tie — does not appear to be perspiring in the blazing summer heat.

Rather, Hollerbach, 53, is smoothly suggesting the customer look into financing a new automobile — through HarVest Bank, of course.

Just moments later, the customer is seated across a desk from a bank employee while discussing the finances of his small business — not exactly a car loan, but Hollerbach is pleased nonetheless.

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